adidas Overtakes Nike in Q2 Shareholders Report

adidas reported strong Q2 growth in North America recently, with sales in the continent outstripping those from Nike in the same timeframe. Thanks to expansive promotion of new sneakers, like the revived Continental, and new colorways of proven sellers, like the still-popular UltraBOOST, along with careful supply management, adidas has consistently grown its business in 2018. Celebrity endorsers, like Kanye West, helped the cause as well. adidas reported a healthy 16% growth in North America -- ...